The Unfair Advantage

by Ash Ali and Hasan Kubba

An unfair advantage is a competitive upper hand, and your set of unfair advantages is unique to you. It’s more than just a unique selling point, it’s a fundamental leg-up over the competition, and sometimes it’s not one that is ‘earned’ or worked for.

Being tall is a simple and significant unfair advantage in basketball.

After reading this book, you’ll walk away with: 1. A strong understanding of what an Unfair Advantage is for both an individual and a startup. 2. An understanding of how to find and use your own Unfair Advantages to succeed in business. 3. The Startup Quick-Start Guide ‒ to get you going with a really solid foundation on this crazy journey.

‘Working the system’ has unethical connotations, like ‘gaming the system’ or even ‘cheating the system’. We don’t mean it in that way; we simply mean that it’s not about working harder, it’s about working smarter to succeed.

Life isn’t fair. But if you use the unfairness of life as an excuse to have a victim mindset, to stop yourself from striving to achieve your goals, to make your dreams a reality, then you’re only shooting yourself in the foot.